There is something slightly ironic about Whole Foods selling sparkling water. The store known for organic produce, $14 cold-press juices, and herbal supplements also quietly stocks one of the cleanest, most affordable private-label seltzers in the market.
365 by Whole Foods Market is the store brand that covers everything from pasta to olive oil to sparkling water. It launched formally in 1997 (and Whole Foods briefly spun it off as a standalone chain, which was later discontinued after Amazon acquired Whole Foods in 2017 for $13.7 billion). Today, 365 still exists as a product line inside regular Whole Foods stores, and the sparkling water section is one of the best value plays in the entire aisle.
In Slate’s famous 2019 blind seltzer taste test of 11 brands, the Whole Foods 365 Sparkling Water was described as “a favorite among testers” with flavor that is “there, but not overpowering.” One tester noted it was “better than LaCroix.” At about $0.35 per can in a 12-pack, it competes directly with LaCroix on price while landing favorably in blind taste tests.
What Makes 365 Sparkling Water Different
The 365 brand operates under the Whole Foods Market Quality Standards, which means over 150 artificial colors, flavors, and preservatives are banned across their product line. When you pick up a can of 365 sparkling water, the ingredient list is genuinely short: carbonated water and natural flavors. That is it. No citric acid, no sodium, no sweeteners.
The BPA-free can liner is a specific call-out on their packaging because some competing brands still use standard can liners. And as Amazon reviews consistently note, several flavors carry Non-GMO Project Verified certification (particularly the Grapefruit and Lime varieties).
One thing worth flagging for buyers: Whole Foods stocks some 365 sparkling water in 12-packs through Amazon, which means you can order without making a store trip. This is genuinely useful given that Whole Foods locations are not as ubiquitous as Target or standard grocery chains.
All 365 Sparkling Water Flavors, Reviewed
Plain (Pure)
- Ingredients: Carbonated Water.
- Review: The baseline. Carbonated water, nothing else. A 12-pack of 365 Plain Sparkling Water is one of the most straightforward seltzers you can buy. The carbonation is medium, not aggressive, and the taste is clean without the mineral character you get from Topo Chico or San Pellegrino. Amazon reviewers describe it as “smooth” and “crisp.”
Lime
- Ingredients: Carbonated Water, Natural Flavors (Non-GMO Project Verified).
- Review: The lime is present and zesty, not punchy but clean. Comparable to LaCroix Lime in character. One of the most widely purchased 365 flavors based on Amazon review volume.
Lemon
- Ingredients: Carbonated Water, Natural Flavors.
- Review: The lemon is softer than the lime, sitting at the more subtle end of the citrus spectrum. Clean citrus aroma with a dry finish.
Grapefruit
- Ingredients: Carbonated Water, Natural Flavors (Certified Kosher).
- Review: The grapefruit is one of the more defined flavors in the lineup, with a faint bitterness that gives it some character without being sharp. Better than the lemon, comparable to Kirkland Grapefruit.
Sparkling Ginger Water
- Ingredients: Carbonated Water, Natural Flavors.
- Review: One of the more interesting flavor choices in the 365 lineup. The ginger note is warm and real without going full ginger ale sweetness. Amazon reviewers describe it as “refreshing,” with one noting “no weird aftertaste.”
Spiced Cider (Seasonal)
- Ingredients: Carbonated Water, Natural Flavors.
- Review: A fall seasonal offering. Apple and warm spice notes layered over a neutral sparkling water base. Worth grabbing if you see it in autumn.
Organic Sparkling Water
- Ingredients: Certified Organic Carbonated Water.
- Review: Whole Foods also carries a USDA Certified Organic sparkling water under the 365 label. No flavoring of any kind. This exists for buyers who want the absolute cleanest possible product.
How 365 Compares to Other Brands
| Feature | 365 by WFM | LaCroix | Kirkland | Good & Gather |
|---|---|---|---|---|
| Calories | 0 | 0 | 0 | 0 |
| Sweetener | None | None | None | None |
| Non-GMO Certified | Some flavors | No | No | No |
| Organic Option | Yes | No | No | No |
| Flavors Available | 6 to 8 | 25+ | 3 | 20+ |
| Price/Can Approx. | ~$0.35 | ~$0.35 | ~$0.28 | ~$0.40 |
| Availability | Whole Foods & Amazon | Nationwide | Costco only | Target only |
The 365 brand wins on ingredient transparency and certification depth (Non-GMO, BPA-free, Kosher, Organic options). It loses on variety and access: you need to shop at Whole Foods or Amazon to get it. For people who are already Whole Foods regulars, this is an excellent, budget-friendly seltzer addition to the cart.
🛒 365 Flavor Matcher
Answer 2 quick questions to find your ideal Whole Foods 365 seltzer!
1. What is your preferred flavor profile?
References
- Amazon product listings. “365 by Whole Foods Market Sparkling Water.” amazon.com. Verified 2025.
- Whole Foods Market. wholefoodsmarket.com. Product pages for Lime and Plain sparkling water.
- Slate. “Which Seltzer to Buy: The Cheapest, Fanciest, and Most Flavorful.” slate.com. 2019.
- Amazon. “365 by Whole Foods Market Sparkling Water Bundle Grapefruit and Lime.” amazon.com.
- Amazon. “365 by Whole Foods Market Sparkling Ginger Water.” amazon.com.
- Wikipedia. “Whole Foods Market.” en.wikipedia.org. (Amazon acquisition price confirmed.)